“Continuing Momentum: Five by Five Unveils New Screwfix Campaign Highlighting Click & Collect Efficiency”
Five by Five’s latest work builds upon the success of last year’s influencer-driven Screwfix Sprint campaign, showcasing the retailer’s efficient one-minute Click & Collect service.
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Five by Five
Continuing their partnership with Screwfix, Five by Five introduces a new campaign aimed at highlighting the speed and convenience of Screwfix’s Click & Collect feature. Set to the catchy tune of Matthew Wilder’s ’80s hit, ‘Break My Stride’, the TV commercial emphasizes the ease of click and collect, where customers can swiftly retrieve their orders by checking in on the app upon arrival at the store. The ad features tradespeople dancing their way to Screwfix to collect their supplies, even encountering popular influencer Spudman along the way—a playful nod to the content shared across both Spudman and Screwfix’s social media platforms.
Designed to resonate with Screwfix’s target audience, the campaign combines humor, engagement, and familiarity to create a memorable experience. Leveraging insights gained from last year’s campaign, Screwfix and Five by Five have strengthened their collaboration, streamlining the creative process for greater effectiveness and efficiency.
The campaign will be rolled out across various channels including TV, VOD, radio, press, social media, YouTube, and display advertising.
David Prideaux, executive creative director at Five by Five, explained, “Screwfix empowers tradespeople to keep moving forward with its services. Following last year’s promotion of Screwfix Sprint, this year’s focus on the speed of click and collect naturally builds upon that momentum. By incorporating dancing tradespeople and the familiar ‘Break My Stride’ track, we’re able to maintain continuity and resonance with our audience.”
Simon O’Mahony, director of marcomms at Screwfix, added, “Our customers value convenience and flexibility in their shopping experience. With our one-minute Click & Collect service, customers can further expedite the process by checking in on the Screwfix app upon arrival at the store. This seamless experience ensures that tradespeople can quickly get what they need and get back to work, maximizing their productivity.”
